Strategic Partner Services

• Web Site Design - Some of the most successful ecommerce advertisers online are developing and testing multiple landing pages or flash pages. The number ONE barrier to a successful online ad campaign online is not a lack of budget or poor advertising, but a Website that doesn't convert visitors into customers. Creative is critical to success. Yet far too often we see clients invest a great deal of funding into advertising but budgeting very little when it comes to their site or testing and improving their back-end conversion process. This makes no sense to us because the Website plays such a major role in whether you're going to generate customers, how many, how often and at what cost. It's the advertisement's job to stimulate interest. Your Website and sales team close the deal. Good creative and a good site are critical.



• Creative Ad Design - See above. You can't possibly know what works and what does not if you don't test multiple creative assets and optimize campaign performance as the campaign delivers.



• Online Ad Serving and ROI Tracking - 50% of your advertising is working. Now you'll know which 50%. We track advertising performance online from the point of impression through the response, through the completed sale or desired action. We even track latent sales, so our customers can tell that a second or third site visit and subsequent purchase or action can be attributed not only to a particular ad spend, but even down to factors as granular as the exact piece of creative that produced the sale two weeks after it was viewed by the user.