SES Latino in Miami, FL - July 10-11, 2006

SES Latino 2006 was a new event for Incisive Media's Search Engine Strategies and iHispanic Marketing Group was extremely excited about it because it's our core market focus: U.S. Hispanics and Latin America.

Even though most Internet users can be found in the United States, there are key multicultural markets within such as U.S. Hispanics or their mother countries like Argentina, Brazil and Mexico, as well as over 25 others that can be targeted. Marketers and SES Alumni gathered to learn how to maximize search engine marketing opportunities and stay informed of the latest search solutions in this area. Sessions focused to learn the right tactics for these markets on "success story" case studies and best practices presented by new speakers to SES shows that are industry leaders in the U.S. and in Latin America for SEM/SEO.

The event's attendees that came could be segmented into 5 groups that got highest benefit out of SES Latino 2006:

US Hispanic companies targeting US Hispanics
US American companies targeting US Hispanics
Both US Hispanic and American companies targeting Latin America as well as their own markets
Latin American companies targeting their own markets
Latin American companies targeting all markets that include both Latin American, US Hispanic and American markets

Event Overview:

Organized by world-renowned search authority Nacho Hernandez.
Deliveed real-time actionable information needed to grow your business through search engine marketing.
Attendees got the ins-and-outs of search engine marketing from top search experts and the search engines themselves.
Provided a unique setting to network with fellow marketers and search engine industry professionals to discuss the trends in search engine marketing.
Granted access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.
Search Engine Strategies Conference & Expo 2006 featured presentations and panel discussions that cover all aspects of search engine-related promotion.

For those NEW to SEM and focused on all Hispanic markets from all North America to Latin America, here is what was learned:

how search engines list Web sites for free and through paid placements.
how to get free "organic" traffic by building a site that pleases search engines and your visitors.
how to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
What language issues will you encounter with Spanish content?
how to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't!
how to build links in Latin America that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines.
what's coming next in the constantly evolving world of Web search, and how you can profit from those changes.

For those Advanced to SEM and focused on all Hispanic markets from all North America to Latin America, here is what they learned:

What attendees have been missing out with the U.S. Hispanics and Latin America markets?
How global search engines participate in Latin America
How user's search behavior differs in Latin America from the rest of the world.
What structural and cultural barriers global search engines (such as Google, Yahoo! and MSN) might encounter for entry as they expand into local Latin American markets.
Why Latino users in some markets prefer to use local/regional search engines and directories rather than global search engines, and how partnerships may be the best way to evolve.
How global search engines treat Hispanic content and websites located in Latin America different than the U.S.
What global search engines may do to gain market share and search volume in Latin America.
What global search engines must do to increase relevancy and monetization of Hispanic and Latin American content.
What does businesses from Latin America need to do to benefit from the search industry by participating on the Internet.
What are the current trends in Search and how it adapts to the Hispanic / Latin America markets.

SES Latino Photo Galleries

Conference Coverage for SES Latino 2006 was provided by Barry Schwartz at SearchEngineWatch.com and detailed session coverage at the Search Engine Roundtable:

Search Engine Strategies Latino, Miami, Florida - Day One - July 10, 2006

Search Engine Strategies Latino, Miami, Florida - Day Two - July 11, 2006

Daily SearchCast, July 13, 2006: SES Latino; Yahoo's Expansion To US Hispanic Sites; Google Does Radio Ads Survey & More!

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.

eMarketing Talk Show

Articles, Stories, blogs and more fact filled news about SES Latino:

All Play and Some Work at SES Latino by Rebecca from SEOmoz
SES Latino Wrap Up by By Sara Holoubek
Search, The South American Way by By Sara Holoubek
Targeting Latin American and U.S. Hispanics is a Safe Bet: SES Latino By Giselle Abramovich
Learn the Language of Your Customer: SES Latino Speaker by By Giselle Abramovich
SES Latino - Miami - Very Successful Conference by Brad Geddes
Día 1 de SES Latino Coverage in Spanish by Christian Van Der Henst
Googlitos en el SES Latino by Christian Van Der Henst
Greetings From SES Latino In Miami by the Glass Onion

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