"Some of the smartest marketers are accredited because of their ability to discover rich, untapped niche markets.
Nacho Hernandez is one of those smart marketers.
His understanding of conventional marketing practice, combined with his knowledge of search engine marketing,
has placed him at the very forefront of the emerging Hispanic online marketplace. "
-
Mike Grehan - Author, Search Engine Marketing: The essential best practice guide.
"Nacho Hernandez has pretty much single-handedly driven the birth and development of the thriving Hispanic search marketing industry. His passion for the sector has inspired many global companies to invest in successfully targeting Hispanic markets using search marketing vehicles and techniques."
- Dana Todd - President of SEMPO.org (Search Engine Marketing industry’s largest trade organization in the U.S.).
"Nacho Hernandez' enthusiasm for pushing the boundaries of multilingual search marketing and understanding of the US Hispanic demographic is unparalleled. His committment to targeting this key segment online is based upon a keen sense of search behaviors unique to this audience, and his passion clearly helps others to understand the importance of growth in this area."
-
Elisabeth Osmeloski - Search Engine Watch, Forums Editor
"Nacho Hernandez is a true visionary who recognizes trends long before the rest of the industry. An effective leader, Nacho knows how to use consensus building to motivate people to impart their best. His pioneering efforts promoting Spanish speaking businesses has made his name synonymous with Hispanic online marketing. Nacho is highly respected throughout the Internet marketing industry."
- Christine Churchill, President KeyRelevance & SEMPO Board
"Last year, Nacho Hernandez and I worked together to optimize press releases for Verizon SuperPages.com. I found him to be intelligent, professional and thorough. The client found our two companies provided a unique competitive advantage -- in both English and Spanish. Since then, iHispanic and SEO-PR have become marketing partners."
- Greg Jarboe, President and co-founder of SEO-PR
"
In my opinion, Nacho is the Danny Sullivan of the hispanic search engine marketing industry. He is professional, honest, and an all around good person. I have both a industry and working professional relationship with Nacho.
I do recommend his services to my clients and friends in the industry.
"
– Barry Schwartz, President at RustyBrick, Inc. & Chief Editor of SERoundtable.com